Hearst News wants to help programmatic ad buyers target audiences in all channels. The publisher, which serves 80 million users with reporting, community updates and storytelling, has chosen Magnite ...
This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing speed to market. SAN FRANCISCO, CA ...
Media buying is a frustrating process, particularly when buyers suspect a lack of transparency. But buyers and sellers alike are now partnering to help build that trust. For instance, The Trade Desk ...
Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a collaboration with AMC Global Media to extend the company’s unified linear and streaming offering to ...