Blink and you'll miss them — or at least you think you will. But researchers have found that not only are subliminal messages capable of getting through to an audience, but that the more negative the ...

Subliminal messaging is most effective when the message being conveyed is negative, according to new research. Subliminal messaging is most effective when the message being conveyed is negative, ...

People are more confident about their choices if the message is negative People can perceive subliminal messages, particularly if the message is negative, according to a UK study. In three experiments ...

Bad news for advertisers hoping to sell products to consumers’ subconscious: a new study finds subliminal messaging works best not with images of happiness or consumer satisfaction, but when the ...

Over the past 25 years, I have tried to keep an eye on the strategies of marketers in a changing world. One trend that stands out is the growing fascination with high-tech devices to identify or ...

A new study shows that subconscious signals interfere with concentration, causing people to become easily distracted and falter on even the simplest of tasks. When people concentrate, they focus on ...

Most people associate the term “subliminal conditioning” with dystopian sci-fi tales, but a recent study has used the technique to alter responses to pain. The findings suggest that information that ...

In September 2000, the Federal Communications Commission (FCC) launched an investigation of a TV ad produced for the Republican National Committee (RNC). The inquiry came at the behest of Sen. Ron ...

Subliminal advertising first made its modern debut in a 1957 advertisement, during which a brief message flashed, telling viewers to eat popcorn and drink Coca-Cola. Since that time, subliminal ...