Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

AppLovin Corporation is a growth tech stock with strong financial performance and positive analyst ratings. The company provides mobile advertising solutions and AI technology to help businesses reach ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Modern consumers successfully deal with most everyday tasks like calling a taxi ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

Mobile app advertising platform AppLovin (NASDAQ: APP) in Q1 CY2025, but sales rose 40.3% year on year to $1.48 billion. Its non-GAAP EPS of $2.38 per share was 21.8% above analysts’ consensus ...

Kontagent Kaleidoscope provides insightful editorials and thought-provoking articles on mobile, web, social and big data analytics. I often wonder why Philip Kotler, the father of modern marketing ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

Mobile app advertising platform AppLovin (NASDAQ: APP) in Q4 CY2024, with sales up 44% year on year to $1.37 billion. On top of that, next quarter’s revenue guidance ($1.37 billion at the midpoint) ...

Italy's competition authority (AGCM) has fined Apple €98.6 million ($116 million) for using the App Tracking Transparency ...