If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

Matt Tubergen is VP and GM of Taptica, a performance-based mobile advertising network. Matt has over 10 years experience in the mobile app and content industry, bringing large brands and gaming ...

How to use analytics to ensure your software launch is a success Your email has been sent Analytics is one of the most overlooked aspects of a software launch. Follow this guide for your next app ...

Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

Construction projects have no shortage of data. From jobsite data collected in the field by wearables, mobile applications and sensors on equipment, to project management, accounting, job progress and ...

ThoughtSpot has sought to ‘match human behavior in terms of how people do analysis,’ says Sumeet Arora, ThoughtSpot chief development officer. ‘The missing piece was the ability to understand natural ...