ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was ...

Record election-year spending proved a boon to virtually all media last year, including mobile. Buoyed by campaign ad dollars, government services was the fastest-growing ad category on the Millennial ...

Facebook is widely expected to launch a mobile ad network at its f8 developer conference on Wednesday. The new product will be called Facebook Audience Network, as TechCrunch has noted. Facebook’s ...

Online marketing company ValueClick has acquired mobile ad network Greystripe for $75 million, according to TechCrunch. The deal continues a merger spree among the mobile ad networks, as noted in ...

Continuing the red hot focus on mobile ad networks, US company InMobi has announced it's secured $8 million in its second funding round from existing investors Kleiner Perkins Caufield & Byers and ...

Science Inc.’s acquisition of mobile ad network PlayHaven is yet another sign of its recent push to develop engaging mobile content. The Santa Monica technology studio bought bookmarking app Delicious ...

Mobile ad network BuzzCity says the increasing prevalence of smartphones in major markets is helping expand its platform, with the company touting "tremendous growth" in Q1 2012. The firm claims ...

Apple Tuesday confirmed widespread reports that it has acquired mobile ad network Quattro Wireless. The move mirrors Google's recent $750 million bid for AdMob, and would pit Apple directly against ...

Gofresh, the technology company behind US and Europeís leading off-deck mobile community ìitsmy.comî, presents the world leading mobile social ad-network in New York at the Ad-Tech, November 5th ñ 6th ...

SAN FRANCISCO (Reuters) - Facebook Inc said on Wednesday that it is displaying ads from a small group of marketers on other companies' smartphone apps, the latest sign that the world's No. 1 online ...

According to Steve Jobs (as relayed by MediaPost), a mere four days after putting the iPad in eager customers hands, Apple’s going to launch the “next big thing,” a new “revolutionary” service to take ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. It’s not your imagination if it feels like all your clients ...