If you’ve ever played Big Brain Academy on the Wii, you probably thought “this has nothing to do with my intelligence.” And on the face of it, even though these games are somewhat marketed to us as ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today announced the expansion of its cross-platform measurement innovation to include PC and consoles. This first-to-market solution empowers game developers, ...

With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important. How much attention, for example, did a placement for ...

Citing “significant changes in the in-game advertising landscape” since the Interactive Advertising Bureau (IAB) issued “In-Game Measurement Guidelines” for the ad industry in 2009, the Media Rating ...

In an update that could have implications for future standards for measuring advertising in the metaverse, including new three-dimensional and mixed reality ad formats, the Interactive Advertising ...

Planning, measurement, ABM and content mapping were just the tip of the iceberg for the topics covered at this year's Strategy & Planning Series. Industry thought leaders from companies such as ...

Nintendo has implemented new anti-piracy measures that are reportedly able to "perfectly detect" whether a digital copy of a game has been purchases legitimately. The new measures come just a few ...

Netflix‘s “Squid Game” and “The Guilty” have debuted on BARB, the U.K. television audience measurement currency, as the organization has revealed a “once-in-a-generation upgrade.” Subscription ...

Rep. Alexandria Ocasio-Cortez (D-NY) has introduced a measure that would prevent military branches from using video games and esports for recruitment purposes. The measure, which was filed as an ...

If you’ve ever played Big Brain Academy on the Wii, you probably thought “this has nothing to do with my intelligence.” And on the face of it, even though these games are somewhat marketed to us as ...