At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for ...

The EDLP loyalty dilemma  Most retail loyalty programs are designed around points, promotions and price reductions, ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics have their merits, they fail to paint a full picture of a loyalty program’s ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

Add Yahoo as a preferred source to see more of our stories on Google. A Giant Eagle store. (Getty Images) This story was originally published on Grocery Dive. To receive daily news and insights, ...

Most restaurant loyalty programs are built around the same fundamental idea: Give guests a reason to come back. Spend enough, ...