Under a new chief executive, the brand known for jeans is aiming to be a full outfitter, working primarily through its own stores and e-commerce. The Levi’s Eureka Lab in San Francisco, where the ...

If you think you know Levi’s, 2025’s lineup of jackets, jeans, footwear and more shows just how far the original blue-jean ...

Levi’s is a global brand that says it has always stood up for “what’s right.” But its claim to be an ethical company is now in question following the release of a report from an independent labor ...

Finding the perfect pair of vintage Levi’s used to require hours at a thrift store, endless eBay searches, and often a few visits to the tailor. For some of us, it was among the most noble of fashion ...

The Levi's trucker jacket is so classic it's its own genre. The brand that defined the denim jacket has spent more than a century refining it, from the Type I and Type II to the forever-imitated Type ...

Levi Strauss & Co. is doubling down on luxury denim, planning to roll out its new “Blue Tab” jeans — which cost $300 to $400 — in more stores next year as it targets higher-end shoppers while keeping ...

A debut collection featuring lightweight, breathable linen and soft denim from Levi’s—the undisputed leader in American denim—and just in time for summer. ByKate Donnelly, Contributor. Forbes ...

In the menswear world, Japanese denim—artful, high quality, often woven on vintage machinery—is as universally beloved as french fries and Pedro Pascal. Levi’s, born and headquartered in San Francisco ...

Originally appearing in the 1890s and gaining popularity in the 1920s, the Levi’s Lot 201 Jean and Lot 213 Jacket (also known as “No. 2”) began as a less expensive, durable alternative for workers who ...

I've been researching and testing lifestyle products for over 5 years. As someone who lives and breathes jeans (my barrel and ’90s straight styles are always on rotation), I always keep an eye out for ...

In the beginning, there was one: the 501. Over the past century and a half, Levi’s jeans have become a favorite of miners, laborers, rock stars, fashion designers and practically everyone in-between.

The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” By Jordyn Holman Kenny Mitchell, the chief ...