Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Senior execs from NBCUniversal, Amazon’s AWS, Adobe and ad agency WPP discussed the tricky balance between embracing AI and ...

In 2025, Amazon crashed the crowded Monday of TV's annual "Upfront Week" - and it appears to have enjoyed the sensation.

Kelly MacLean joined Amazon late last month as vice president of its ad buying platform. She previously spent more than 11 years at Meta.

Amazon Prime Video’s average ad-supported monthly viewers jumped 58% over the past year and a half to 315 million, according to the company. In April 2024, Amazon said it had an average monthly ...

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

The garden walls might finally be tumbling down – or at least showing some cracks. And that’s a refreshing change, according to Keurig Dr Pepper, which is taking advantage of a new server-to-server ...

Top Amazon sellers agree that buying ads is crucial if you want to survive on the platform. I took their advice and launched my first Amazon ad campaign for my pickleball paddle brand. So far, I've ...

The tech giant handily beat Wall Street forecasts, with net sales of $180.2 billion and operating income of $17.4 billion. By Alex Weprin Senior Editor Amazon smashed Wall Street forecasts in the ...

Amazon had a disappointing 2025, with the stock only rising around 6% while the S&P 500 gained around 18%. That's a sharp ...