Lego, Smart Play and Iconic Analog Toy
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Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart technology to your Lego builds, thanks to a new smart brick. It's not just a lone brick,
LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to make them react with sounds, lights, and movement. The system was shown this week at CES 2026 and represents one of LEGO’s biggest changes to traditional play in decades.
If you build it… well, maybe Lego will produce it. That’s the idea behind the Lego Ideas project, which made a big media splash last month when TV fans everywhere learned a fan-designed Lego Golden Girls set might become a real toy they could actually ...
Nintendo and LEGO teamed up earlier this year for an innovative take on Super Mario. They created a real-life version of the game made up of blocks. Now they’re leveling up their partnership and giving us an entire system. LEGO’s newest buildable set ...
Things are getting pretty retro at LEGO as they unveil their newest 3-in-1 LEGO Creator set with a Retro Camera. That is right; we are getting older as LEGO has actually brick-built a camera with a moving lens as a retro set. This camera is nicely detailed ...
Tom Holland headlined a new LEGO TV ad, where he traded in his signature brunette hair for blond locks. He also grew a goatee and donned a variety of styles for the ad, where he played different characters. Notably, the ad also featured appearances from ...
Adam Chitwood is a former Managing Editor at Collider, where he covered film and television with a focus on interviews, features, and industry analysis. While there are plenty of massive live-action superhero movies on tap for release in 2017, The LEGO ...
Lego House is the self-styled ‘home of the brick’. A brick’s throw from the buildings Lego started in, it’s a gleaming institution that dominates the centre of the company’s home town of Billund in Denmark. Although there are plenty of large Lego ...
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