Lego just unveiled its first-ever 'Smart Brick'
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LEGO introduces its AI-powered SMART Play system at CES 2026, with SMART Bricks, Tags, and Minifigures, designed for interactive sensory play.
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Lego's smart play system brings sound, light, motion to iconic toy: When is it available?
The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.
LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest
Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.
Lego has unveiled its most significant evolution in nearly 50 years, an update that provides for tech-powered interactive play but without the need for a screen.