Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...
Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...
FOX 35 Orlando on MSN
Lego's smart brick system brings sound, light, motion to iconic toy: When is it available?
The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...
LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...
Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...
In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...
Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...
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