ASMR is the hottest new trend in hospitality. If the Moxy Hotel’s ASMR bedtime stories don’t convince you, perhaps this ASMR horse whisperer video published by the Lexington, Kentucky, visitors’ ...

The Lexington visitors’ bureau wants to whisper in your ear. And if that sounds odd, wait until you hear what the horse does. VisitLex has released a special video geared to fans of autonomous sensory ...

— Recommendations are independently chosen by our editors. Purchases you make through our links may earn us and our publishing partners a commission. Waking up can be tough sometimes. Falling asleep ...

"When we kept seeing social media posts about the similarity between frying chicken and rain, we decided to make the absolute best version of that audio." Stacey Leasca is an award-winning journalist ...

KFC has launched a “Kentucky Fried Chicken Rain” ASMR soundscape with Hatch. This collaboration allows KFC to connect with customers beyond the dining table and establish a presence in the wellness ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...