JC Penney unveiled a new corporate logo this morning—giving the store its third in as many years. The new branding evokes the American flag but jettisons everything else that was familiar about JCP's ...

Lately, it seems the only constant at J.C. Penney (JCP) is change, so it probably shouldn't come as a surprise that the retailer is once again switching up its logo. Business Insider noticed that J.C.

Every time Laura publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Oscar viewers will get a glimpse of jcpenney's new look on Sunday when the chain unveils a redesigned logo, tag line and fashion focus in several commercial spots during the awards ceremony. It's part ...

JCPenney is reverting to their old logo. In an effort to lure back customers, the Plano-based retailer is ditching their current logo in favor of something arguably more recognizable -- their old logo ...