Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...

In LEGO's new Star Wars Smart Play sets, the designers merged their traditional brick builds with interactive media. These ...

LEGO is releasing its most anticipated builder collection yet, and fans are eagerly waiting to get their hands on the new Star Wars SMART Play Series. New from LEGO are seven Star Wars SMART Play Sets ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

Recent roundups from Esquire, Apartment Therapy, and GameRant highlight a growing wave of Lego sets designed for adults, spanning pop culture icons, architectural builds, botanical decor, and ...

BILLUND, Denmark & LAS VEGAS, Nevada — The LEGO Group unveiled LEGO SMART Play, a new interactive platform set to transform the way children and families build and play with LEGO bricks. The ...

Plumber. Adventurer. Icon. Over 40 years since his debut in the Nintendo arcade title Donkey Kong, there's still no-one quite like Mario. Streets have literally been named in his honour. He's appeared ...

Developed in collaboration with NASA and the European Space Agency, this set blends authentic design with interactive ...

LEGO Shrek sets are available for pre-order now, with both sets scheduled to arrive June 1, just a couple weeks after the ...

LEGO revealed new Toy Story sets for 2026 including Slinky Dog Bookends, Pizza Planet Alien Rocket Ride, and Lotso. See ...