Advertisers are reducing the number of ad tech partners they work with to cut costs and run their media more efficiently. Take device manufacturer Lenovo, which, in August, selected Adform as its ...

With most of the big Black Friday 2017 deals already public, it’s only the smaller companies that still need to make their offers public. Lenovo just published its full Black Friday ad, and while it’s ...

Lenovo launched the Yoga 720 last year at the Mobile World Congress, and while has been quite some time since the notebook hit the market, the company is not giving up on it. Not just yet. And to make ...

Major retailers have spent weeks gearing up for Black Friday and Cyber Monday, two of the biggest shopping days of the entire year. This year will be quite different from years past due to the ...