Topic clusters and recommender systems can help SEO experts to build a scalable internal linking architecture. And as we know, internal linking can impact both user experience and search rankings.

As digital marketers, content is a critical part of everything we do. And while analyzing and refreshing content may take a lot of time and effort, the results for generating more traffic and ...

But this one isn’t a case of this thought leader or trying to coin a new phrase. In this chapter, you’ll learn what TF-IDF is, how it works, why it’s part of the SEO lexicon, and most importantly – ...