Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Created in 1994 by Toyota subsidiary 'Denso Wave' to quickly track vehicles and parts through the company's automotive manufacturing process, QR codes are used more commonly today for logging into ...

QR codes–square, dot-matrix variants of the venerable UPC–are becoming an increasingly popular way to share information such as URLs, contact details, GPS coordinates, and calendar events. The idea is ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...

Have you seen a QR Code floating around? Maybe you’ve seen them in magazines, posters or business cards. I’ve seen them, as well, and wondered what I’m supposed to do with them. Ignorance in ...