Google has long allowed mobile developers to use Google Analytics to track their apps’ performance. Today, it’s making it a bit easier to get insights into an app’s user acquisition and engagement by ...

Google today announced that it has worked with 20 advertising partners to bring its app install analytics in Google Analytics to iOS developers. To enable this functionality, Google worked with ...

Google today announced that third-party Android developers can now link their Google Analytics account with their Google Play Developer Console to gain improved app insights. The new data covers both ...

Besides coding and monetization, a third key component of mobile app success has lately been gaining increasing attention: analytics. Knowing who your users are, what they're doing with your app, how ...

At this week's big Google Cloud conference, Google Next '23, executives at the tech giant made numerous announcements and forward-looking statements to help developers and IT managers plan for future ...

Google announced that its Google Analytics Data Export API beta is now available. What this means is that Google is enabling developers to extend Google Analytics in new and creative ways by providing ...

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. Data is the new oil. It is one of the most valuable assets in ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Google introduced Google Analytics Consent Mode in beta last fall to help brands manage the consent a consumer grants a given site. Here's how it works. Data privacy regulations have brought consumer ...

Real-time Events and Conversions reports are now officially out of beta and everyone will start to see the reports over the next few weeks. Both the real-time reports for events and conversions will ...