These generations are lost in translation. Gen X isn’t exactly “slaying” when it comes to understanding their zoomer children’s slang — but Gen Z is similarly stumped by the popular words and phrases ...

“Androgyny,” “apathy” and other words and ideas that defined America’s last monoculture. By Alexandra Jacobs Generation X meant different things to different people but, for everyone, it meant coming ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Ladies and gentlemen, it has come to my attention that I speak like a Gen Z adult despite being a millennial. Part of this is due to the fact that my marriage has a major age gap of roughly 10 years.

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

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