The growing popularity of social media and smartphones has generated more connected and empowered consumers. To keep pace with these trends, cutting-edge organizations are revising their loyalty ...

The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a ...

Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to motivate and engage customers and employees alike — utilizing an activity that has ...

Gamification became more common in 2010 when it became more specifically associated with the integrating of social/reward elements of games into softw... Gamification became more common in 2010 when ...