Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...

No. Call me old-fashioned, but the term “direct marketing” still sits well with me. It openly and honestly describes what we do every day in our efforts to educate and persuade consumers to call, ...

NEW YORK ? A panel of lawyers discussed important issues for every mobile marketer during the ?Legal Dos and Don?ts? panel at Mobile Marketing Day, hosted last week by Mobile Marketer and the Direct ...