Focus groups are only as effective as their moderators. Whether you want to test a group's reaction to a product, an advertising campaign or a change in company policy, you need to direct the group ...

Focus groups are small-group meetings that give employees an opportunity to interact with a manager, human resources staff member or workplace expert about workplace conditions, company leadership and ...

Focus groups are a standard in the business world. They allow for the exploration of an idea in a controlled environment in order to discover any potential gaffs or issues before a product or message ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...

Say goodbye to two-way mirrors, moderators and respondents. This is the beginning of the end for the venerable marketing focus group. As a means to bridge the gap between brands and their consumers, ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Recent reports of the death of the focus group have been greatly exaggerated. Jamin Brazil, CEO of FocusVision explains why the focus group is even more relevant today than it’s ever been... In the ...

Pew Research Center designed this focus group and interview-based study to better understand Asian Americans’ diverse perspectives on the intersection of religious identity and ethnic culture. The ...