Fitting rooms are like the eye of a hurricane, where you would expect peace and tranquility. Just you, your selected outfits, and the anticipation of seeing them on yourself. Here are 15 stories where ...

As stores across the nation started reopening amid the coronavirus pandemic, many opened without fitting rooms. While some retailers have started to reopen their dressing rooms in select locations – ...

Did you know that shoppers who use fitting rooms are seven times more likely to make a purchase compared to shoppers who simply browse inventory on the sales floor? That statistic is powerful and at ...

Though shopping is a major part of digital life, buying clothes online is still a somewhat fraught experience. Trying clothes on at the store is still an integral part of the shopping experience, ...

Virtual fitting rooms are set to transform the retail industry. The virtual fitting room market was valued at $4.03 billion in 2022 and is forecast to reach $18.31 billion by 2030. The growth and ...

Shopping for clothing used to be a satisfying, carefree pastime. But the pandemic halted the act of shopping as we know it. Retail store owners have unique obstacles to overcome. Small, enclosed areas ...

With its new virtual fitting room feature, Fytted aims to address a multibillion dollar headache retailers are facing: returns. Beyond finding the precise fit, the tool guides shoppers toward items ...

Reporter's Notebook is Retail Dive's ongoing series in which reporters and editors visit the retail industry's brick-and-mortar locations to gain on-the-ground insight into retail trends. If you can ...

With an armful of heavy clothes draped across your arm and ambition at its peak, you begin to snake your way through overstuffed shopping aisles toward the nearest dressing room. Upon arrival, the ...

The Canadian retail brand Aritzia has gained staggering success in recent years. It has generated buzz on TikTok via videos that comment on its mirrorless dressing rooms. A retail expert talked to ...