Los Angeles Times

Get your back scratched and hair brushed at this cozy ASMR massage studio in L.A.

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...
The Atlantic

I Tried a Spa Treatment Designed to Produce the Tingly Feeling of ‘ASMR’

I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...
Healthline

What Are ASMR Triggers?

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...
Business Insider

The last few years have left many of us touch starved. For some, face-touching ASMR videos are helping fill that void.

The pandemic has left many people isolated and craving physical intimacy. Touch-based ASMR videos are helping some touch-deprived people better deal with being alone. Fans of the genre say they find ...
Slate

The Soft Bulletins

We open with a close-up of a young woman’s face, shot from below. She gazes downward into the camera, her light brown hair hanging so low as to almost touch the lens. Her eyes are wide with what seems ...
Self

Millions Of People Are Watching This Woman Brush Her Hair To Help Them Relax

It's taken me a long time to write this article, and here's why: I fell down the ASMR rabbit hole. ASMR is an acronym for Autonomous Sensory Meridian Response. There's little medical writing on ASMR, ...
Wired

Lice Checks, Crafts, and Being Touched by Strangers: Inside a Role-Playing ASMR Spa

“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...
AOL

International ASMR Day is April 9: Here’s a primer on why people love it

April 9 is International ASMR Day, a celebration of all things soothing, whispery, and gently tap-tap-tapping into your nervous system in an oh-so-pleasing way. Whether you're already deeply familiar ...
Condé Nast Traveler

How ASMR Can Help With Travel Anxiety

All products featured on Condé Nast Traveler are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. If you’ve ever ...
Inverse

ASMR Scientist Gives Cardi B's New Spine-Tingling Video a 9/10

A few days ago, not many people would believed that Cardi B, famous for her “raw and aggressive rhymes,” would be into the soothing art of ASMR. But a recent ASMR video released by Cardi B with W ...
The Independent

I’m a psychology expert. Here’s the truth about ASMR for anxiety

Most of us have experienced tingling or “goosebumps” at some point, especially when we feel a strong positive emotion such as awe or excitement. But some people have this response when they listen to ...