Editor’s note: Scott Brinker is the CTO of ion Interactive. Not long ago, in a marketing department not far, far away, we saw the rise of content marketing. It began as a young, idealistic movement to ...

Most retail businesses face the challenge of capturing shoppers' attention. Interactive outdoor or out-of-home (OOH) advertising is a key strategy blending digital technology with physical spaces, ...

The year is 2010 and you’re taking a quiz to find out “Which Bagel Flavor Are You?” Satisfied that you got poppy instead of onion, you share your results with a couple emojis to Facebook and wait to ...

While static pages focus on speed and simplicity, interactive pages offer dynamic and engaging features. In this comparison, ...

Noah Wardrip-Fruin currently receives funding from the U.S. National Science Foundation (NSF) and Institute of Museum and Library Services (IMLS). He has received past funding from a range of ...

Carmela Cucuzzella receives funding from Social Sciences and Humanities Research Council of Canada. Burcu Olgen does not work for, consult, own shares in or receive funding from any company or ...

Imagine if your milk carton could send you a message when the contents have gone sour. Imagine if the ingredients of certain foods could be sent to your phone, so you wouldn't have to read the small ...

Discover why theme-driven interactive formats resonate across cultures, connecting diverse audiences and offering universal appeal in gaming and entertainment.

For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is the biggest challenge for content marketers today, and it's nearly always the deciding factor ...