Email marketing is one of the most effective ways to reach new and existing customers. However, it’s slightly more complicated than writing a quick social media post while multitasking on other ...

Chatbots are growing in popularity in B2B. But email remains the most leveraged channel to support demand generation and the two work best together, according to The State of Chatbots in B2B Demand ...

Drip email campaigns have a lot of potential. In case you aren’t familiar, drip email campaigns are designed to automate the process of sending multiple successive emails to members of your target ...

Mailchimp is one of the OGs of email marketing automation. Its user-friendly interface, free-forever plan, and full range of features have made it a must-have in every marketer's toolkit. The company ...

You can automate more of your email marketing than you think. Here’s how to get it right the first time. Email marketing is a beast of a topic that can require a lot of maintenance work without the ...

Imagine a time before email-sequencing software. Imagine spying on customer accounts and looking for behavioral triggers to send that perfect email. Imagine typing the whole thing out again and again, ...

We all have those cold leads that haven’t said yes, but also haven’t said no. What do we do about them? While doing nothing would be a waste of potential business down the road, you don’t want to do ...