Tom Brady may not have been playing in the Super Bowl yesterday, but he still made his presence known during the big game. The former New England Patriots quarterback called his first championship for ...

Battery giant Duracell hoped for a Super Bowl shock Sunday when it tied its well-known power units to Tom Brady, the famous quarterback who is capping off a first season as an NFL announcer for Fox. A ...

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...

"Our new television spot drives home Duracell's commitment to child safety," said Rick June , Duracell vice president and general manager. "We are proud to provide the trusted power of Duracell ...

With a product as universal as batteries, Duracell has a lot of scope when it comes to advertising -- anything powered by its products is fair game. That ubiquity gives the brand license to take on ...

The biggest stories of the day delivered to your inbox.

Watch the 30-second spot featuring the 7-time champion from Sunday’s big game. Only Duracell has power boost ingredients. That's why winners like Tom here only run on Duracell.

We've all been there. You're struggling with who to pick in your fantasy football draft. The clock is ticking down. You're wishing you actually spent some time researching this year. And then … ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...