Tory Lanez wasted no time dropping the video for his Meek Mill-assisted single "Drip Drip Drip." On Friday (Oct. 19), the Canadian rap crooner delivered the cameo-laden visual for the new cut.

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Drip marketing derives its name from the drip-irrigation farming model in which small amounts of water are consistently fed to crops over a long period of time. In a similar sense, drip marketing is ...