What's there not to love about a direct response campaign? They're measurable, immediate, and action-oriented. Some of the most effective campaigns I've seen here at EdWeek offer personalized ...

You will portray the husband of the lead character in a scripted Video Sales Letter (VSL) for a wellness-focused direct response campaign. Your role is supporting but essential, helping to reinforce ...

Direct-response engagement costs, especially in the Google/Meta duopoly, have risen to a point of near-unsustainability for many performance marketers. Whether it’s Google’s CPCs increasing 10% year ...

Not everything that is important in marketing can be quantified or automated. Soon, we’re going to have to remember that fact. But first, let me take you back to a little theory. There have always ...