It’s a new year, you have a new budget, you’re ready to try new lead generation techniques, and you’ve decided on direct mail. Well, okay, so the concept of direct mail as a lead generation tool has ...

Opinions expressed by Entrepreneur contributors are their own. In a two-step direct-mail campaign, where you’re trying to generate leads rather than direct sales, there are four basic offers you can ...

Discover what sales leads are, how they work, and factors that impact their quality in the sales process, boosting your ability to convert potential clients.

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook, which ...

While Google Ads is common for lead generation, many people aren’t familiar with how to expand their marketing efforts to include Meta Ads for lead generation. There are many options for Meta Ads (a.k ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. Today's healthcare landscape is competitive. To grow your ...

Whether you’re reporting news or telling a story, you know you have to entice your audience instantly. There are essentially two types of leads for any story: direct and delayed. One gets to the point ...