New research reveals accelerating adoption of AI across SEO, PPC, and content marketing as brands shift toward ...

While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

We can map the first two decades of this century to the maturity of the digital age of marketing. I don’t know about you, but I’m a little freaked out we are coming to the end of another decade. And ...

The proliferation of martech has created multiple CX challenges with pieces of the customer journey living in different tools, apps and departments. A quick glance at the 2019 edition of Scott Brinker ...

Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing ...

Over the last few years, stories have abounded about the importance and impact of the business of marketing technology. Stories have also come out on the evolving strategic role of the CMO in ...

The long-standing tug-of-war between marketing and IT for control over the MarTech stack has reached a pivotal moment. As businesses increasingly focus on creating hyper-personalised digital ...

Alex Quin is CMO of award-winning Digital Marketing firm UADV. He is a full-stack marketing expert, global keynote speaker & podcast host. In today's competitive music market, there is no shortage of ...

Healthcare marketers usually have a wide base of people to deliver messaging to, so it’s imperative they leverage technology to effectively identify the specific needs of each subgroup and how to best ...

The latest research from the 2021 Connected Benchmark report found that the average organization runs 843 individual applications. The report also found that only 29% of applications on average are ...