Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I ...

Your company's target market are the customers most likely to purchase your products. Target markets are usually defined through various demographics, usage patterns, benefits desired or geographic ...

Cloud computing is at the center of today’s business landscape, and according to recent forecasts from leading IT industry firms, spending on cloud computing infrastructure and platforms will continue ...

The American Marketing Association has redefined the word "marketing," to reflect its broader role in society. The new definition reads: "Marketing is the activity, set of institutions and processes ...

Nearly every job description touts “effective communication skills” as a priority. However, in my experience, high performance goes well beyond traditional communications skills or technical marketing ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

If you're considering the purchase of a new building for your business, it's important to understand the general concept of real estate market value. The estimated market value of a piece of property ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Robert Kelly is managing director of ...