Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

In today's competitive business landscape, the devil is in the details. With so many businesses competing for customers in both online and brick-and-mortar spaces, setting a business apart boils down ...

I recently worked a shift in our company’s customer service operation. With the help of two very patient colleagues, I processed tickets and toggled among four different software tools (the actual ...

Today’s business landscape isn’t defined just by products or pricing—it’s defined by experience. Customer expectations have evolved, and businesses that fail to prioritize the customer journey risk ...

Anticipatory customer service is the direct way to trigger the emotions that lead to customer loyalty. Here’s how to make this ultimate level of customer service happen, again and again. Anticipatory ...

In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...

ServiceNow demonstrates a strong competitive advantage through innovative product development, strategic customer engagement, and robust post-sale support. ServiceNow's collaboration with Nvidia and ...

Opinions expressed by Entrepreneur contributors are their own. If your exit strategy is to grow your business until it’s able to be acquired by a larger company, you can’t play it safe. A safe, ...

Competitive advantage is a favorable position sought by a business to be more profitable than its rivals. To gain and maintain a competitive advantage, the business provides either more affordable or ...