In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture in the process.

CHISHOLM, Minn. — If there’s ever a tornado warning for this Iron Range town, Mike Lesch will likely be safe. That’s because he already spends a lot of time in his basement shop, where he turns drab ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

When it comes to making custom fishing rods, Barry Weaver employs many skills. Weaver alternates among being a woodworker, an engineer, a lathe operator, a technician and an assembler. And when it ...

While walking down the aisles recently of the local bait shop, I couldn’t help but be somewhat astonished by all the ice rod models available. This experience had me thinking back to my ice fishing ...

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Entrepreneurs are risk takers. When it comes to investing and creating *** business, you must be creative. Problem solvers and I've been waiting for that aha moment of there's *** problem that needs ...