Counterproductive behaviors often start as small adaptations to pressure. High-pressure environments can shift creativity ...

Heineken will collect the prestigious Creative Marketer of the Year award at adland’s big show, the Cannes Lions, this year. The company, which has in excess of 250 brands globally, has a history of ...

Suppose you are searching for a new approach to a pesky but important creative problem. You're casting about for any sort of hint, or even the whisper of a hint, as to what you might do. Scrounging ...

Two very different reasons why I appreciate living in Ann Arbor popped up recently. One concerned the announcement of winners of the Guggenheim Fellowship. This year's competition drew nearly 3,000 ...

As we start the countdown to the first in-person Cannes Lions festival for three years, we face a time like no other – with a global pandemic persisting, a brutal invasion of a nation under way and ...

Throughout my four-decade career, as an author of over 100 books, and a professor of education, I have been driven to understand the behaviors of the most creative people. Everyone is capable of ...

Most of us are fascinated by creativity. New ideas in science and art are often hugely exciting – and, paradoxically, sometimes seemingly “obvious” once they’ve arrived. But how can that be? Many ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...