It started when a quirky advertisement promoting the U.S. Census, starring actor Ed Begley Jr. and directed by Christopher Guest, aired during the Super Bowl. Conservatives howled. Sen. John McCain, R ...

YouTube is boosting the integrity of its music charts. The video giant will no longer count ad views toward rankings on the YouTube Music Charts, instead relying solely on "organic" views like direct ...

Ever since companies started using TV set-top-box data to help better measure TV viewership and ad delivery, companies in the business have had to develop techniques to deal with what to do when the ...

Candidates running for local office in Leon County have spent at least $450,000 — by conservative estimates — on television, direct mail and other advertising in the primary election. They spent by ...

A key Internet standards body is scheduled next month to issue new guidelines for counting online ad "impressions," a move that could affect hundreds of millions of dollars in contested annual ...

A key Internet standards body is scheduled next month to issue new guidelines for counting online ad "impressions," a move that could affect hundreds of millions of dollars in contested annual ...

Web-advertising leaders are backing new measurement standards for online ads as the industry reports record sales. Major online publishers and industry organizations said Monday that they've approved ...

I’m currently consulting on a project that involves comparing data from one of the major TV currency measurement companies with data from an ACR-supported ad measurement provider that is not an ...