Why should moms be the only makeup mavens? By Sam Reed Over the past few years, we’ve seen plenty of holiday-inspired retail gimmicks — from an “American Beagle”-themed dog clothing collection by ...

Brick-and-mortar stores have had to come up with creative ways to reach customers during the coronavirus pandemic. For beauty retailers, that means connecting with their customers virtually. Duvall ...

Get excited. Sephora is now offering free in-depth makeup classes in 13 states and Puerto Rico. As if we really needed another reason to shop at Sephora. Our favorite makeup mecca is now offering ...

The minimalist makeup trend — sporting a fresh-faced glow and letting your natural features, such as freckles, peek through — isn’t going away. Although it sounds deceptively simple to do in theory — ...

My favorite part of Season 7 of RuPaul's Drag Race was the Supermodel Squad: Violet, Pearl, and Miss Fame. This was mostly due to their incredible makeup and fashion skills. Miss Fame in particular ...