Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount of traffic, ...

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has ...

Converting pounds to kilograms or Pounds Sterling to dollars isn’t exactly guesswork. It requires precision. Happily, Apple’s App Store offers a healthy selection of unit converters, including some ...

While many conversion rate optimizers are worried about following the latest trends, avoiding the competition and maintaining consistency in existing conversion rates, the biggest problem is lurking ...

Hal Varian, Google’s Chief Economist, posted some pretty interesting details on how the conversion rate of an ad differs based on the position of the ad in Google. Google’s data shows that overall the ...

While there are still 2 months left of 2017, now is the time most marketers start planning ways to boost business in the new year. This usually comes with a focus on new initiatives, a review of ...

When you evaluate your Google AdWords performance and conversion rates, what are you comparing against? If you’re like most advertisers, your primary source of insight is probably your own historical ...