Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to wonder what ...

Every marketer focuses on conversions. They read voluminous data from search engines and analytics channels to determine how campaigns are doing. Conversions are the ultimate metric for any marketing ...

If you spend money on marketing, you know the problem -- figuring out which dollar, or combination of dollars, caused the customer to make a purchase so that you can determine where to spend more ...

One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Paid app marketing relies on tracking sign-ups, trials, and purchases in GA4 and pixels, then improving results over the ...

If you’ve been managing PPC accounts for any length of time, you don’t need a research report to tell you something has changed. You see it in the day-to-day work: When that happens, the reflex is to ...