A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

In my almost twenty years of online marketing, I’ve rarely seen a report showing the average worldwide visitor traffic most sites receive on a monthly basis. Truth be told, around 95% of all websites ...

Conversion testing has long been a buzzword among marketing agency’s, however so few are actually using modern, up to date techniques. So to ensure that you get the most from your conversion ...