Relevance and fresh context are now baseline in digital advertising, and ad-weary consumers decide which messages earn their attention. During an ADWEEK House Cannes Lions Group Chat co-hosted with ...

NEW YORK—AI ad-tech company Seedtag has launched new capabilities for its contextual targeting solutions that it calls “neuro-contextual advertising.” Built on the combination of artificial ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

As the future of on-platform demographic targeting grows increasingly uncertain, advertisers are actively looking for better ways to overcome their eternal challenge of determining who best to reach ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising ...

Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the content data marketplace for streaming media, have released the report The Brand-Building Power of Contextual Targeting on CTV. As ...

"Existing contextual systems rely on outdated technology. They're often inaccurate and lack customization, making them ripe for disruption. As privacy laws change, cookies disappear, and ...

Seedtag has unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag’s AI, Liz, now interprets deeper ...