Today, the purchase is often secondary to the experience. Consumers participate in a narrative, share moments with others and reinforce personal connections with brands.

Brendan Dwyer, Ph.D., has spent his career studying sports consumer behavior, and with the recent legalization of sports ...

Rising fuel-price pressure is reshaping everyday spending, but consumers remain active, value-focused, and selectively ...

Retailers are using daily transaction insights to understand subtle (yet important) nuances of how consumer spending shifts ...

It's not hard to do with the pandemic-induced shortages. While bidets are more common elsewhere, the U.S. is just starting to more widely adopt bathroom habits that have been accepted for many years ...

Shark Group CEO Daymond John joins Market Domination host Josh Lipton to discuss how consumer behavior is evolving, how shoppers are prioritizing experiences over goods, and how discount retailers and ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Prices are rising for just about everything, forcing millions of Americans to make increasingly difficult choices. More than 8 in 10 consumers are planning to rethink or even reduce their product ...

iMGP Global Partner, an investment management company, released its fourth quarter 2025 investor letter for the “iMGP Small Company Fund”. A copy of the letter can be downloaded here. The Fund ...

The conference unites marketing, media, and technology leaders to discuss AI, changing consumer behaviour, and data-driven ...