Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Competitive equilibrium and auction theory together form a vital framework for understanding market efficiency and the strategic allocation of resources. Competitive equilibrium denotes a state where ...

Dena Bateh, adjunct faculty member in Saunders College of Business, presented “The Use of Game Theory in Building Sustainable Competitive Advantage” at the seventh International Conference on Applied ...

Achieving and sustaining a competitive advantage is essential for success and long-term viability. A competitive advantage is what sets an organization apart from its competitors, allowing it to ...

Leverage public relations to enhance your business's visibility, credibility, and competitive edge. Discover strategies for effective PR in your marketing plan.

Competitive advantage is a favorable position sought by a business to be more profitable than its rivals. To gain and maintain a competitive advantage, the business provides either more affordable or ...

Opinions expressed by Entrepreneur contributors are their own. In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner ...

Competitive advantage has shifted from building permanent, defensible positions to fostering rapid adaptability. In today's fast-changing world, traditional moats quickly erode due to digital ...

How to factor the new technology into your strategy by Scott Cook, Andrei Hagiu and Julian Wright By making it vastly easier and cheaper to create or improve products and services, generative AI has ...

The term ‘competitive advantage’ is often used in business and the stock market. It refers to the way that a given company can produce goods or deliver services better than its competitors. While that ...