The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

SAN FRANCISCO (CN) — A federal judge on Tuesday denied Colgate’s request to dismiss class action false advertising claims from consumers who say the company lies about the recyclability of their ...

Colgate-Palmolive, the company that owns several toothpaste brands sold nationwide, is squeezing out a new marketing plan for its packaging and advertisements after two Texas politicians — and U.S.

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

Colgate has announced a review of its toothpaste brand Darlie, which once featured a smiling White man in blackface, as companies around the world reconsider their use of racist stereotypes following ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

CHENNAI (Reuters) -Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of local goods ...

Colgate-Palmolive has rolled out a campaign ‘The Sweet Truth’, to encourage the crucial practice of brushing your teeth before bedtime. Conceptualised by WPP@CP, the film spotlights the common ...

Add Yahoo as a preferred source to see more of our stories on Google. AUSTIN (KXAN) — The makers of Colgate toothpaste filed an “Assurance of Voluntary Compliance” Wednesday in response to a lawsuit ...

The oral-care brand is launching what it says is a vegan-certified toothpaste that comes in an “industry-first” recyclable tube. The product’s development is five years in the making. Most toothpaste ...