I feel a bit of dissonance over writing this post. My newly edited book on dissonance, Cognitive Dissonance: Re-examining a Pivotal Theory in Psychology, is an update of the book Jud Mills and I ...

Cognitive dissonance isn’t something we talk about a lot, but we experience examples of it happening all the time. Cognitive dissonance, in psychological terms, describes the discomfort felt when your ...

Markets display cognitive dissonance as oil prices rise 40% amid the Strait of Hormuz closure, yet equity markets remain near ...

Cognitive dissonance is the motivational mechanism that underlies the reluctance to admit mistakes or accept scientific findings even when those findings can save our lives. The cognitive dissonance ...

This is the 14th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

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My sophomore year in college (1986-7) I had a RD (resident director of my dorm) who had a significant impact on me. He was a 24-year-old Psychology graduate student. He was tall, Italian and liked to ...

You’ve gotten offers for two different jobs you applied and interviewed for. The first is at a company you’ve always wanted to work for. And the role sounds like a perfect fit. The second pays ...

Cognitive dissonance, or having conflicting attitudes, beliefs and behaviors, is affecting how people respond to the COVID-19 pandemic. In a recent article for The Atlantic, social scientists Elliot ...

You've been presented with two viable options for a new career. The first option is what you've always wanted—the role sounds like a perfect fit. But the second option comes with higher pay and better ...