In the era of 3-D computer modeling and Oculus Rift virtual reality headsets, you’d think the car industry might give up on clay modeling. But in fact, the age-old art of layering thousands of pounds ...

Imagine creating all of the art assets for a game, from the character models to animations to all of the textures. Now imagine doing it with clay models. That is the task that the folks at the ...

Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for new vehicle designs. This labor-intensive tradition, still prevalent in ...

Following is a transcript of the video. Narrator: Every automobile you've ever seen once started as a full-size carefully sculpted clay model. Constructing these models can cost automakers hundreds of ...

Do kids ever truly outgrow the clay-molding stage? The soft texture oozing through your fingertips and the way it easily molds to just about any shape in seconds is enticing to little ones and can ...

The automotive industry moves fast. It wasn't all that long ago that diesel was being peddled as the next big thing. Then, just a few short years ago, deadlines were being set for the demise of ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...