A heated debate over the use of “sub-brands” associated with the Government’s anti-obesity public health campaign Change4Life has broken out between business and health partner organisations, ...

The Department of Health’s Change4Life campaign, and its Aardman-created stars, re-emerged with an extended remit recently. But is it right to use a brand designed to help children to stay fit and ...

The middle-aged are to be urged to downsize their plates and dance to the radio as part of the government-backed Change4Life advertising campaign. It is the latest stage of a multi-million pound drive ...

The move – which will be seen by some as a major rethink by a Government which came into office condemning “costly” advertising campaigns run by its predecessor – is part of a major new three year ...

The Advertising Standards Authority, within Her Majesty's domain in the UK, has rejected complaints that the government's Change4Life campaign is misleading or offensive. GI.biz reports that while the ...

The government has launched a healthy living campaign in a bid to stem rising obesity rates in England. It includes television adverts warning too much body fat leads to cancer, type 2 diabetes and ...

The UK Government has sent a warning shot across the bows of the food industry by launching an advertising campaign to highlight hidden levels of salt, sugar and fat in products. The government’s ...

The Change4Life campaign which uses an animation from the creators of Wallace and Gromit said obesity causes diabetes but did not draw any distinction between type 1 and type 2 forms of the disease.

The new Change4Life advertising campaign focuses on small dietary swaps families can make to reduce their total calorie intake. One of the key changes advised is to swap full sugar cola and other ...

Parents of children with type 1 diabetes have criticised the Government's obesity campaign for fuelling bullying The Change4Life campaign which uses an animation from the creators of Wallace and ...