Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Shoppers visit the new Lego flagship store in Beijing on ...

Lego sets are an NBC Select-reader favorite for a lot of reasons. They’re incredibly giftable and they allow builders of all ages to exercise creativity in their free time. Fortunately, Lego just put ...

Owen Napierkowski, 7, makes building a Lego set look simple — even a 3,955-piece “Home Alone” house. He has been building Lego sets most of his life. His parents, Lynda and Dan Napierkowski of New ...

CHESTERFIELD COUNTY, Va. -- LEGO broke ground Thursday in Chesterfield County, Virginia where the building block company plans to build its first U.S. manufacturing facility. The factory, expected to ...

If you’ve ever played with Lego (and who hasn’t?) as an adult, you've inevitably looked at the tiny bits of plastic in your hand and thought, Damn, these things are small. That's what Arnon Rosan ...

These LEGO deals are worth a closer look during Amazon’s Big Spring Sale LEGO used to be something you spread across the floor and packed back into a bin when you were done. But now ...

Those Lego bricks and wooden blocks littering your floor aren't just pain-inducing clutter. These favorite toys are helping your kid achieve in school and beyond. "When kids are building with blocks ...