Mars Inc, the maker of Snickers and Twix candy bars, will stop selling chocolate products with more than 250 calories in them by the end of next year, a spokeswoman said on Wednesday. The company, ...

The process of developing a new product is risky and expensive for a corporate conglomerate. It’s as much art as science, built on relentless customer research, an eye toward an eventual marketing ...

Full-size candy bars are the holy grail of Halloween. For many trick-or-treaters, they are seen as the ultimate bounty—a proper, grown-up Snickers or Milky Way with which to mock less-fortunate peers ...

Adam Driver is teaming up with Snickers this Sunday for something that has never been done before: the first-ever live Super Bowl commercial. Created by BBDO New York, the 30-second Western-themed ...

The superhero of bars takes on a poetic ode to Snickers You can save this article by registering for free here. Or sign-in if you have an account. Halloween is a great time of year for those who like ...